Home » Shop » Digital Marketing Foundation Course
Sale!

Digital Marketing Foundation Course

Original price was: ₹19,990.00.Current price is: ₹14,990.00.

Ready to explore the dynamic world of digital marketing? Our Digital Marketing Foundation Course is designed just for you! Whether you’re starting fresh or looking to enhance your skills, this course covers everything from SEO and social media to content creation and email marketing.

With hands-on projects and guidance from industry experts, you’ll gain practical experience that sets you apart. Plus, you’ll join a community of fellow learners and earn a certification to showcase your skills.

Don’t wait—enroll today and kickstart your journey to becoming a digital marketing pro!

-
+

Specs

Category: Tag:

Description

Are you excited to explore the world of digital marketing? Our Digital Marketing Foundation Course is designed just for you! Whether you’re completely new to the field or want to sharpen your skills, this course is the perfect way to kickstart your journey.

In this friendly and engaging program, you’ll discover the key elements of digital marketing, such as SEO (Search Engine Optimization), social media marketing, email marketing, content creation, and PPC (Pay-Per-Click) advertising. Our experienced instructors will break down complex concepts into easy-to-understand lessons, making learning enjoyable and practical.

Each module is filled with hands-on activities, allowing you to practice what you learn in real-world scenarios. You’ll also get to explore various digital marketing tools and platforms, helping you understand how to analyze data and measure success to improve your campaigns.

By the end of this course, you’ll feel confident in your digital marketing abilities and ready to create effective marketing strategies that connect with your audience. Plus, you’ll receive a certificate of completion to showcase your new skills!

Don’t miss out on the chance to become a digital marketing pro! Enroll today and take the first step towards a bright future in the exciting world of digital marketing.

Lesson Plan

Module 1: Introduction to Digital Marketing

  • Overview of the Digital Landscape
  • Understanding the current state of digital marketing
  • Key trends shaping the digital environment
  • Introduction to essential digital marketing elements
  • Overview of various platforms used in digital marketing
  • Analyzing your brand’s online presence
  • Tools and techniques for conducting a brand audit
  • Defining target demographics
  • Methods for audience research and analysis

Module 2: Marketing Funnels

  • Explanation of the marketing funnel concept
  • Different stages of the funnel: TOFU (Top of Funnel), MOFU (Middle of Funnel), BOFU (Bottom of Funnel)
  • Steps to create your first marketing funnel
  • Comparison of ClickFunnels vs. traditional funnels
  • Tools and techniques for automating your marketing funnels

Module 3: Blogging & Bloggers

  • Relevance of Blogging in Digital Marketing
  • Importance of blogs for content marketing
  • How blogging drives traffic and engagement
  • Platforms for Bloggers’ Earning
  • Overview of monetization options for bloggers
  • Getting Started on Blogger.com
  • Setting up your first blog on Blogger.com
  • Attracting Your First 1,000 Visitors**
  • Strategies for driving traffic to your blog

Module 4: Website Development

  • Understanding Domain Names and Web Hosting
  • Basics of domain registration and web hosting
  • Factors to consider when choosing a domain name
  • Tools, Themes & Plugins
  • Overview of essential tools, themes, and plugins for website development
  • Attracting Your First 1,000 Website Visitors
  • Techniques for increasing website traffic

Module 5: Building a Website

  • Site Architecture Fundamentals
  • Importance of site structure and navigation
  • Setting Up Your WordPress Panel
  • Step-by-step guide to setting up a WordPress website
  • Installing Themes and Plugins
  • How to choose and install themes and plugins for functionality
  • Setting Tracking Codes for Your Website
  • Introduction to tracking and analytics

Module 6: Mobile Optimization

  • Website Optimization for Mobile
  • Importance of mobile-friendly websites
  • Techniques for optimizing websites for mobile devices

Module 7: Search Engine Optimization (SEO)

  • Understanding SEO Basics
  • Importance of SEO in digital marketing
  • Overview of Google algorithms
  • SEO Techniques
  • On-Page Optimization (meta tags, header tags, image tags, etc.)
  • Off-Page Optimization (link building strategies)
  • SEO Ethics: Black Hat vs. White Hat vs. Grey Hat
  • Understanding different SEO practices and their implications

Module 8: Google Business Profile Setup

  • Setting Up and Analyzing Your Google My Business (GMB) Account
  • Step-by-step guide to setting up GMB
  • Importance of GMB for local SEO
  • Managing Ratings and Reputation
  • Strategies for managing online reviews and reputation

Module 9: Social Media Marketing

  • Overview of Social Media Platforms
  • Understanding the unique features of Facebook, Instagram, LinkedIn, Quora, Twitter (X), Pinterest, Snapchat, and YouTube
  • Developing a Social Media Strategy
  • Best practices for effective social media marketing

Module 10: Organic Social Media Marketing

  • Setting Up Social Media Accounts
  • Step-by-step process for creating effective social media profiles
  • Content Strategy Development**
  • Types of content for various platforms
  • Dos and Don’ts of posting
  • Using Buffer & Hootsuite for Scheduling
  • Tools for scheduling and publishing posts efficiently

Module 11: Inorganic Social Media Marketing

  • Creating a Paid Marketing Plan
  • Overview of paid marketing strategies
  • Setting Up Advertisements
  • Importance of campaign objectives and budget setting
  • Designing Social Media Ads
  • Best practices for ad design and placement

Module 12: Designing Skills

  • Introduction to Design Thinking
  • Principles of design thinking in marketing
  • Importance of user-centric design
  • Types of Design Formats for Different Platforms
  • Best practices for designing for various social media platforms
  • Designing with Canva Pro
  • Overview of Canva Pro features
  • Hands-on practice creating marketing materials
  • Logo Making for Brands
  • Basics of logo design and branding
  • Tools and resources for logo creation

Module 13: Video Marketing

  • Creating engaging videos with Biteable
  • Tips for effective video storytelling
  • Exploring Veed.io
  • Editing videos using Veed.io
  • Best practices for video marketing

Module 14: Google Ads

  • Understanding Google Ads and Key Terms
  • Overview of different types of Google Ads
  • Setting Up Your First Google Ads Campaign
  • Step-by-step guide to launching an ad campaign
  • Campaign Review and Optimization
  • Techniques for reviewing and optimizing campaigns

Module 15: Google Analytics

  • Setting Up Google Analytics
  • Step-by-step process for creating an account and integrating it with your website
  • Understanding and Interpreting GA Data
  • Key metrics to track and how to use them to improve marketing strategies

Testimonials

Syllabus Download

Reviews

There are no reviews yet.

Be the first to review “Digital Marketing Foundation Course”

Your email address will not be published. Required fields are marked *

Related products