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Advanced Social Media Training Course with Certificate [2025]

(1 customer review)

Original price was: ₹12,990.00.Current price is: ₹8,990.00.

Social media is a powerful channel for businesses, influencers, and professionals to connect with their audience, build strong relationships with them and also offers growth opportunities to millions around the world.

In this course, you will learn how to create effective social media marketing strategies across platforms like Facebook, Instagram, and LinkedIn and design impactful ad campaigns, and measure their performance. 

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Specs

Category:

Description

In today’s digital age, social media is a powerful tool for brands and businesses to connect with their audience, drive engagement, and increase revenue. Learning the fundamentals of social media marketing is crucial for anyone who wants to build a successful online presence.

This course provides in-depth training on creating strategies, running campaigns, and analyzing results on platforms like Facebook, Instagram, LinkedIn, and Twitter. Whether you’re a beginner or looking to level up, you’ll gain practical skills to manage social media accounts effectively and achieve measurable success.

What You Will Learn

  • How to create effective social media strategies
  • Running targeted ad campaigns on platforms like Facebook and Instagram
  • Building a brand presence and growing followers organically
  • Analytics and tracking for optimizing social media performance
  • Creating engaging and shareable content
  • Best practices for influencer collaborations and partnerships

Course Requirements:

  • No prior experience is required, but basic computer skills are a plus
  • A computer and internet access
  • Motivation to learn and implement social media strategies

Who Is This Course For?

  • Beginners looking to understand social media marketing
  • Business owners wanting to promote their brands online
  • Marketing professionals seeking to upgrade their social media skills
  • Influencers and content creators who want to grow their presence

Additional information

Access Period

1 Year Access

Additional Resources

Downloadable Templates, Real-World Projects, Video Tutorials

Certification

Certificate of Completion

Course Duration

Approx. 35 Hours

Course Format

Self-paced with video Tutorials

Course Start

Learn At Your Own Pace, On-Demand, Start Anytime

Genre

Digital Marketing, Social Media

Instructor

Industry-Leading Social Media Marketing Professionals

Interactive Features

Live Q&A sessions, Peer Discussions

Interactive Quizzes

Quizzes Included To Test Your Knowledge

Language

English

Page Count

N/A

Prerequisites

But Familiarity With Social Media Platforms Is Helpful, None

Promotion

Discount For Early Sign-Ups

Ratings and Reviews

4.7/5 based on 300+ reviews

Skill Level

Beginner to Intermediate

Supported Devices

Desktop, Laptop, Smartphones, Tablet

Lesson Plan

Module 1: Introduction to Social Media Marketing  

  • Overview of Social Media: Definition and Types  
  • Evolution of Social Media Platforms  
  • The Importance of Social Media in Modern Marketing  
  • Current Trends in Social Media Marketing  
  • The Role of Social Media in Customer Engagement and Brand Building  
  • Understanding the Social Media Landscape: Key Players and Demographics  

Module 2: Building a Social Media Strategy  

  • Defining Your Marketing Goals and Objectives  
  • Identifying Your Target Audience  
  • Choosing the Right Platforms for Your Brand  
  • Conducting a Competitor Analysis  
  • Creating a Comprehensive Content Calendar  
  • Establishing Brand Voice and Messaging  
  • Setting Key Performance Indicators (KPIs)  

Module 3: Facebook Marketing  

  • Setting Up and Optimizing Your Facebook Business Page  
  • Strategies for Growing Your Followers Organically  
  • Creating Engaging Content for Facebook  
  • Running Effective Facebook Ad Campaigns  
  • Utilizing Facebook Groups for Community Building  
  • Analyzing Facebook Insights and Metrics  

Module 4: Instagram Marketing  

  • Crafting a Visually Appealing Instagram Profile  
  • Creating Engaging Visual Content: Photos, Graphics, and Videos  
  • Leveraging Instagram Stories for Engagement  
  • Utilizing Instagram Reels to Boost Visibility  
  • Hashtag Strategies for Increased Reach  
  • Collaborating with Influencers on Instagram  
  • Analyzing Instagram Insights for Performance Tracking  

Module 5: LinkedIn for Business  

  • Setting Up a Professional LinkedIn Profile  
  • Building Your Network: Connecting with Industry Professionals  
  • Creating a Company Page and Showcasing Your Brand  
  • Content Strategies for LinkedIn: Articles, Posts, and Updates  
  • Utilizing LinkedIn Groups for B2B Engagement  
  • Measuring Success on LinkedIn: Key Metrics and Insights  

Module 6: Twitter for Engagement  

  • Setting Up a Twitter Profile for Your Brand  
  • Crafting the Perfect Tweet: Length, Tone, and Hashtags  
  • Using Twitter for Real-Time Updates and News  
  • Engaging with Customers and Handling Customer Service on Twitter  
  • Building a Brand Voice and Personality on Twitter  
  • Analyzing Twitter Analytics for Performance Improvement  

Module 7: Social Media Advertising  

  • Overview of Social Media Advertising Platforms  
  • Setting Up Ad Accounts on Various Platforms  
  • Creating Compelling Ad Copy and Visuals  
  • Targeting Options: Audience Segmentation and Retargeting  
  • Optimizing Ad Campaigns for Better Performance  
  • Budgeting and Bidding Strategies for Ads  
  • Measuring Ad Success: Metrics and Reporting  

Module 8: Social Media Analytics  

  • Understanding Social Media Metrics: Likes, Shares, and Comments  
  • Utilizing Analytics Tools for Data Tracking  
  • Interpreting Insights to Improve Campaign Performance  
  • Conducting A/B Testing for Content Optimization  
  • Reporting Results: Presenting Insights to Stakeholders  
  • Case Studies: Successful Analytics Strategies  

Module 9: Engaging with Your Audience  

  • Building Relationships through Authentic Engagement  
  • Responding to Comments and Messages Effectively  
  • Creating Interactive Content: Polls, Quizzes, and Contests  
  • Using User-Generated Content to Foster Community  
  • Strategies for Managing Negative Feedback and Criticism  
  • Maintaining Consistent Engagement Across Platforms  

Module 10: Influencer Marketing  

  • Understanding the Role of Influencers in Social Media  
  • Identifying and Selecting the Right Influencers for Your Brand  
  • Approaching Influencers: Building Partnerships  
  • Developing Collaborative Content with Influencers  
  • Measuring the Impact of Influencer Marketing Campaigns  
  • Case Studies of Successful Influencer Collaborations  

Bonus Content  

  • Free Downloadable Templates: Content planning templates to streamline your social media strategy.  
  • Case Studies: In-depth analysis of successful social media campaigns from various brands.  
  • Access to Live Q&A Sessions: Engage with industry experts and get your questions answered in real-time. 

Testimonials

Syllabus Download

FAQ

1. Do I need any marketing experience to join?

No, this course is perfect for beginners with no prior experience.

2. Will I learn how to create social media ads?

Yes, you’ll gain a deep understanding of how to create and manage ads across different platforms.

3. Is there a certificate provided after completion?

Yes, upon completion of the course, you will receive a certificate.

4. How long do I have access to the course?

You have lifetime access to the course and all its materials.

5. Are there practical projects included?

Yes, there are hands-on projects to help you apply what you’ve learned.

6. Can I learn at my own pace?

Yes, the course is self-paced, so you can complete it whenever you like.

1 review for Advanced Social Media Training Course with Certificate [2025]

  1. Agastya Nanda

    A big thank you to Internguru for providing me with the skills and opportunities to succeed in digital marketing. After finishing the Social Media Mastery Course, I was offered a free internship, which gave me hands-on experience working on creative campaigns.

    The mentorship from Sarukh Khan in video editing and Prince Jha’s guidance in social media strategy were invaluable. I’m thrilled to share that I’ve now been placed in a top marketing firm, all thanks to their job assistance program. If you’re looking for real learning and career growth, Internguru is the place to be!

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