Digital Marketing Mastery Course

Lesson Plan✅

Module 1: Fundamentals of Digital Marketing

• Explore the definition and significance of digital marketing in today’s business landscape.
• Understand current trends shaping the digital marketing industry and how to leverage them.
• Overview of career paths and job opportunities in digital marketing.
• Learn about various digital marketing channels and how they interact.
• Establish clear marketing objectives to guide your strategies.
• Understand different business models and how to analyze competitors effectively.
• Learn about the stages of the marketing funnel and mapping customer journeys.
• Techniques for segmenting your audience for more effective marketing.
• Craft a compelling value proposition that resonates with your audience.
• Familiarize yourself with key terminology and metrics to measure success.
• Explore different types of media and their roles in marketing.
• Learn the differences and synergies between inorganic and organic marketing.
• Determine the best marketing channels for your specific goals.
• Develop detailed buyer personas to tailor your marketing efforts.
• Cultivate a marketing mindset to approach challenges creatively.

Module 2: Domain Marketing, Website Planning & Creation

• Introduction to the concept of domain marketing and its importance.
• Understand how a domain name impacts brand perception.
• Explore different domain types and the significance of extensions.
• Learn how to connect your domain to web hosting services.
• Discover the benefits of choosing a niche-specific domain.
• Tips for selecting and purchasing an effective domain name.
• Strategies for maximizing domain sale profits.
• Best practices for listing domains effectively.
• Utilize AI tools for domain research and selection.
• Step-by-step guide to installing WordPress.
• Techniques for building a professional business website.
• Learn how to create a blog that attracts readers.
• Create a portfolio website to showcase your work.
• Steps for building a successful e-commerce site.
• Overview of WooCommerce for managing online stores.
• How to set up payment gateways for online transactions.

Module 3: Web Analytics + GA4

• Introduction to Google Analytics and its significance.
• Step-by-step guide to setting up your GA account.
• Familiarize yourself with key terms and metrics used in GA.
• Learn to utilize real-time reporting features.
• Analyze audience data and acquisition channels.
• Understand user behavior and conversion metrics.
• Explore the new features and benefits of Google Analytics 4.
• Practical steps for implementing GA4 on your website.
• Compile and submit an SEO performance report using GA insights.

Module 4: Introduction to SEO

• Learn the basics of search engine optimization.
• Techniques for effective keyword research.
• Understanding different types of keywords and their roles.
• Strategies for creating content optimized for search engines.
• Learn about the technical aspects of SEO, including site speed and mobile optimization.
• Strategies for optimizing for local search results.
• Avoid common mistakes in SEO practices.
• Understand why keyword research is critical for SEO success.
• Explore different keyword categories (short-tail, long-tail, etc.).
• Techniques for optimizing individual web pages.
• Overview of how to use Google Search Console for SEO insights.
• Explore techniques for improving authority and backlinks.
• Conduct a comprehensive site audit to assess SEO performance.

Module 5: Social Media Marketing

• Introduction to the fundamentals of social media marketing.
• Understand the role of social media in marketing strategies.
• Strategies for managing your brand’s presence on social media.
• Create audience personas for targeted social media strategies.
• Develop effective strategies for both B2B and B2C marketing.
• Plan and organize your social media content effectively.
• Learn to measure the success of your social media efforts.
• Techniques for creating and curating engaging content.
• Strategies for organic social media growth.
• Explore tools to help manage and schedule posts.
• Learn how to effectively market on YouTube.
• Strategies for building an audience on Instagram.
• Best practices for leveraging LinkedIn for business.
• Techniques for effective marketing on Twitter.

Module 6: Content Marketing & Blogging

• Understand the fundamentals of content marketing.
• Explore the advantages of effective content strategies.
• Learn about various content types and their applications.
• Discover the content needs at different funnel stages.
• Techniques for understanding what your audience wants.
• Create a roadmap for ongoing content creation.
• Identify a unique blogging niche that aligns with your passions.
• Develop a strategic approach to your blogging efforts.
• Optimize blog content for search engines effectively.
• Learn about creating engaging web stories.
• Explore tools that aid in content creation and management.
• Create a comprehensive content plan.
• Organize content into clusters for better SEO and user experience.
• Techniques for turning website visitors into leads.
• Strategies for attracting initial traffic.
• Overview of tools to enhance your blogging experience.
• Learn how to monetize your blog effectively.
• Leverage AI tools like ChatGPT for content generation.

Module 7: Performance Marketing (Google Ads)

• Get started with Google Ads and its capabilities.
• Understand different types of Google Ads campaigns.
• Learn how keyword match types impact ad performance.
• Overview of various search ad formats.
• Techniques for writing effective ad copy.
• Learn about different bidding strategies for maximum ROI.
• Step-by-step guide to building your first search campaign.
• Techniques for tracking and analyzing campaign performance.
• Understand audience segmentation for better targeting.
• Learn how to leverage display ads effectively.
• Explore advertising opportunities on YouTube.
• Overview of app marketing strategies.
• Leveraging AI for ad copy creation.
• Techniques for integrating Google Tag Manager for tracking conversions.
• Strategies for effective remarketing campaigns.
• Steps for setting up and managing discovery campaigns.
• Learn how to create shopping ads.
• Understand the benefits of Performance Max campaigns.
• Overview of specific strategies for hotel marketing.

Module 8: Performance Marketing (Meta Ads)

• Introduction to performance marketing fundamentals.
• Strategies for selecting the best advertising platform.
• Learn how to analyze competitors effectively.
• Tailoring strategies for different business models.
• Overview of advertising on Meta platforms.
• Learn to define clear advertising objectives.
• Familiarize yourself with key metrics and algorithm insights.
• Understand how to segment audiences effectively.
• Learn about different bid strategies for campaign success.
• Setup and utilization of Meta Pixel for tracking.
• Techniques for analyzing and optimizing campaign performance.
• Explore tools like RevealBot and Magic for ad automation.
• Step-by-step guide to running campaigns across Meta platforms.

Module 9: Performance Marketing (Other Platforms)

• Learn about the various ad types available on Instagram.
• Step-by-step guide to creating a business account.
• Practical tips for launching effective Instagram ad campaigns.
• Understand LinkedIn ad formats and their significance.
• Learn how to create and optimize a LinkedIn business page.
• Define clear objectives and identify target audiences for LinkedIn.
• Overview of Twitter ads and their formats.
• Practical steps for creating a Twitter ads account.
• Learn about the benefits and strategies of third-party advertising.
• Understand how to set up campaigns on popular streaming platforms.
• Overview of advertising opportunities on platforms like Spotify and ShareChat.

Module 10: Media Planning

• Introduction to the principles of media planning.
• Define clear media objectives and strategies.
• Understand the importance of a balanced media mix.
• Techniques for effective media budgeting across channels.
• Overview of direct, programmatic, and real-time bidding strategies.
• Explore platforms like Releasemyad and Themediaant.
• Learn about effective media scheduling techniques.
• Key metrics to evaluate media effectiveness.
• Understand the importance of brand safety in media planning.

Module 11: Influencer Marketing

• Introduction to the concept and importance of influencer marketing.
• How content influences audience engagement in influencer marketing.
• Benefits and advantages of utilizing influencer marketing.
• Case studies of successful influencer campaigns.
• Strategies for identifying and collaborating with influencers.
• Overview of various platforms for influencer collaborations.
• Techniques for leveraging promotions and giveaways in influencer marketing.
• Understanding the roles of brand ambassadors and affiliate marketing.

Module 12: Online Reputation Management (ORM) + Conversion Rate Optimization (CRO)

• Understanding the importance of managing online reputation.
• Key benefits of implementing effective ORM strategies.
• Overview of popular ORM platforms and their functionalities.
• Best practices for managing online reviews.
• Techniques for responding to negative feedback constructively.
• Introduction to CRO principles and strategies.
• Steps to effectively optimize conversion rates.
• Key elements to consider for successful CRO.

Module 13: Email Marketing & WhatsApp Marketing

• Understanding the importance of email marketing in business.
• Practical tips for improving email marketing effectiveness.
• Overview of WhatsApp marketing strategies and challenges.
• Techniques for integrating both channels for maximum impact.

Module 14: Marketing Automation

• Introduction to marketing automation and its importance.
• Overview of popular tools for marketing automation.
• Strategies for creating effective automated email campaigns.
• Techniques for implementing SMS marketing automation.
• Understanding automation strategies for WhatsApp and IVR.

Module 15: Freelancing & Portfolio

• Steps for launching your freelance career in digital marketing.
• Overview of platforms for finding freelance opportunities.
• Tips for creating a standout freelance profile.
• Best practices for building a portfolio that showcases your skills.
• Techniques for crafting compelling proposals to win clients.
• Strategies for pricing your services competitively.

Module 16: Resume Building + LinkedIn Optimization & Interview Prep

• Tips and strategies for creating an effective resume.
• Techniques for optimizing your LinkedIn profile to attract employers.
• Best practices for preparing for job interviews.
• Participate in mock interviews for real-world practice.