The debate between product centricity and customer centricity lies at the heart of modern business and marketing strategies. While both approaches aim to drive success,…

Source: https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ We have studied about 4 Ps in our previous lesson. Let’s understand Marketing mix decisions that form the backbone of every successful marketing…

Brand positioning goes beyond catchy slogans and attractive logos. It involves creating a consistent perception of your brand based on its purpose, values, and benefits.…

In the digital age, businesses thrive by leveraging innovative business models tailored to online platforms and technology. A digital business model is a strategic approach…

Before diving deep, let’s understand what the Customer segmentation term means. Segmentation involves dividing your audience into smaller, manageable groups based on shared characteristics.  Targeting…

In marketing it is very important to learn about your target audience that is your customer. A buyer persona is a semi-fictional representation of your…

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action. These actions could range from…

Have you ever heard about the sales funnel? The sales funnel concept was introduced in 1898 by E. St. Elmo Lewis, an American advertising and…

We have read about several other founding principles, here we will study the Pareto Principle, often called the 80/20 Rule, first introduced by Italian economist…