RACE Framework
Source: https://flowbird.co.uk/blog/the-race-planning-framework The digital marketing space has evolved significantly over the years, requiring marketers to adapt and optimize their strategies continuously. One proven method for…
Maslow’s Hierarchy of Needs
Source: https://medium.com/@unbinarylife/critical-analysis-of-maslows-hierarchy-of-need-and-improvising-it-3746df33e254 Psychological frameworks help people understand human behaviour, thought, and development. They can also provide guidance for decision-making and support in emergencies. We are…
4Ps of Marketing Principles
Do you know about the essential elements that form the foundation of any successful marketing strategy? These are the 4Ps of Marketing and they stand…
AIDA Marketing Principles
Welcome to this module on AIDA Model. It is a very important foundational marketing principle that outlines the process of engaging a consumer from initial…
How to Think Like a Marketer?
You might be thinking why am I studying about the thinking of a marketer. Let me tell you that marketers think strategically, identifying opportunities to…
