Email Marketing Compliance like GDPR, CAN-SPAM
Email marketing is a powerful tool, but with power comes responsibility. To protect consumers’ privacy and prevent spam, several laws and regulations govern how businesses…
SPF, DKIM and DMARC
Source: https://securityboulevard.com/2022/06/beginners-guide-to-dmarc-everything-you-need-to-know/ In email marketing, ensuring that your emails reach your recipient’s inbox without being flagged as spam is crucial. To achieve this, email authentication…
Email Marketing KPI’s
Source: https://unlayer.com/blog/email-marketing-kpis To evaluate the success of email marketing campaigns, it is crucial to measure and track specific KPIs. These KPIs help marketers identify areas…
