Source: https://codifybrain.com/public/Blog/ethics-in-digital-marketing Ethics in digital marketing refers to the responsible use of marketing strategies that respect consumer rights, privacy, and fairness. As digital platforms grow,…

The Digital Personal Data Protection (DPDP) Act is a landmark regulation aimed at safeguarding individuals’ digital personal data. Enacted by the Indian government, this law…

The General Data Protection Regulation (GDPR) is a data privacy law enacted by the European Union (EU) that came into effect on May 25, 2018.…

Source: https://www.slideshare.net/slideshow/canspam-act-final/61819433 The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a U.S. law enacted in 2003 that sets rules for…

In the digital era, businesses collect vast amounts of consumer data to optimize marketing efforts, personalize experiences, and enhance targeting strategies. However, while data-driven marketing…

Digital marketing has revolutionized the way businesses engage with their audience. However, this transformation has brought forth legal and ethical concerns that marketers must navigate…