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Digital Marketing Foundation Course

(6 customer reviews)

Original price was: ₹24,990.00.Current price is: ₹14,990.00.

With over 4.9 billion internet users, global digital ad spending is set to reach $835 billion by 2026. You can also learn the fundamentals of Digital marketing, SEO, Content marketing, and social media to tap into the expanding digital space. Join the Course to drive your career in the future of marketing!

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Description

The Digital Marketing Foundation course provides you with the essential skills needed to kickstart your career in a rapidly growing industry. Digital marketing is one of the fastest-expanding sectors, with the global digital ad spend projected to surpass $835 billion by 2026. With over 4.9 billion internet users and 3.5 billion people on social media, the demand for digital marketers is skyrocketing.

This course offers a comprehensive introduction to all key aspects of digital marketing, from SEO and content marketing to social media strategies and email marketing. You’ll learn how to create and implement strategies that drive traffic, improve brand visibility, and boost conversions.

For those looking to hire agencies or work with marketing teams, this course will provide a clear understanding of what strategies and metrics to expect. As 79% of businesses are increasing their digital marketing budgets, opportunities for marketers are growing in every industry.

By mastering these fundamentals, you’ll be prepared for roles in content creation, analytics, social media management, and more. Digital marketing skills are in high demand, with 60% of marketers citing a lack of skilled professionals as a key challenge. This course is ideal for anyone looking to enter a field where employability is high, and the job market is expected to continue expanding as digital transformation accelerates.

Whether you’re aiming to work in-house, as a freelancer, or start your own business, this course equips you with the tools to succeed in an industry projected to grow by 10% annually over the next decade. Gain a solid foundation in digital marketing and step confidently into one of the most exciting career paths today.

About Internguru Academy

Internguru brings students and employers together while offering industry-leading job-oriented training programs. We help companies find the right talent and ensure candidates are job-ready through tailored training and internships in their desired fields. 

Internguru Academy is our initiative through which we aim to make our youth skilled and grow their potential. We aspire to give an opportunity and a platform to young talent to learn from experts and become industry-ready. 

Through this course, you can gain real-world insights, learn from industry experts, and develop a solid foundation in digital marketing to give your career a head start.

Why choose Internguru Academy?

  • Gain practical, up-to-date skills with real-world applications in digital marketing.
  • Flexible learning options designed for Freshers, Experienced Professionals, Founders, and Freelancers.
  • Learn from industry experts through hands-on projects and AI-driven strategies.
  • Earn a recognized certification to boost your credibility.
  • Access career support to help you advance in the digital marketing field.
  • Affordable pricing to make high-quality education accessible.
  • Prepare for a competitive edge in a rapidly evolving industry.

Additional information

Access Period

Lifetime Access

Additional Resources

Downloadable Templates And Case Studies

Certification

Upon Completion, Yes

Course Duration

100+ hours

Course Format

And Practical Assignments, Quizzes, Video Lectures

Course Start

Self-Paced, Start Anytime

Genre

Marketing and Business

Instructor

Team of Digital Marketers

Interactive Features

Community Forums

Interactive Quizzes

Available after each module

Language

English, Hindi

Page Count

Not applicable

Platform

Available on all devices

Prerequisites

None

Promotion

20% off for early sign-ups

Publication Date

January 2025

Ratings and Reviews

4.8 stars based on 500+ reviews

Supported Devices

Beginner

Lesson Plan

Introduction

  • Welcome to the Course
  • Benefits of Learning Digital Marketing
  • Why Choose Internguru Digital Marketing Training?
  • Understand the Course structure
  • Guidance on How to Get Maximum From the Course
  • Frequently Asked Questions (FAQ)

Fundamentals of Digital Marketing

  • History and Evolution of Digital Marketing
  • Introduction to Marketing and Advertisements
  • Digital Marketing Vs Traditional Marketing
  • Digital Marketing in 2025 and Beyond

Digital Marketing in 2025

  • The Role of SEO in Digital Marketing
  • Introduction to Content Marketing
  • Fundamentals of Social Media Marketing
  • Understanding Email Marketing
  • Introduction to Pay-Per-Click (PPC) Advertising
  • Understanding the Digital Marketing Funnel
  • Basics of Affiliate Marketing
  • Understanding Influencer Marketing
  • Omnichannel Digital Marketing Strategy

Core Marketing Concepts

  • How to Think Like a Marketer?
  • AIDA Marketing Principles
  • Conversion Rate Optimization (CRO)
  • How to create a Buyer Persona?
  • Customer Segmentation and Targeting

Content Marketing

  • What is Content Marketing?
  • Types of Content: Visuals, Text, Videos, and Audio
  • Frameworks for Creating Content
  • Writing Blogs and Articles
  • Landing Page Writing Principals
  • Content Marketing Tools
  • Measuring Content Marketing Success

Search Engine Optimization (SEO)

  • What are Search Engines?
  • How Do Search Engine Work?
  • Search Engine Ranking Algorithms and Updates
  • White Hat SEO
  • Grey Hat SEO
  • Black Hat SEO
  • On-page SEO Optimization
  • Off-page SEO Optimization
  • Local SEO (Google My Business)
  • Link Building Strategies and Techniques

Advance SEO Technique

  • How to Rank #1 on Google?
  • Website Management, Optimization and Best Practices
  • SEO Planning for New Website
  • How to Handle Big SEO Growth
  • SEO Tools and Software

SEO Analytics and Reporting

  • Keyword Rank Tracking
  • Competitor Analysis
  • SEO Analytics and Reporting

Social Media Optimization (SMO)

  • Creating a Social Media Strategy
  • Audience Research and Targeting
  • Promotion of Content or Products on Social Media
  • Choosing the Right Social Platforms for B2B and B2C Organizations
  • Social Media Management Tools

Social Media Marketing

  • Why Social Media Marketing?
  • SMM vs SMO
  • Social Media Measurement: KPIs and Metrics

Email Marketing

  • Email Marketing Foundation: Basics and Importance
  • Email Marketing Best Practices and Concept
  • Email Open Rate, Click Rate, Bounce Rate, Unsubscribe Rate
  • Creating Effective Email Campaigns
  • Personalization in Email Marketing
  • Yaam Email Marketing Tool Complete Lesson
  • Email Marketing Automation
  • Analyzing Email Marketing Performance

Video Marketing

  • Understanding Different Video Platforms (YouTube, TikTok, Instagram, LinkedIn, Vimeo, etc.)
  • Video Marketing Strategies for B2C and B2B Businesses
  • Creating Engaging Videos: Storytelling, Formats, and Tools
  • Generating Leads Through Video Marketing
  • Podcasting for Business Growth
  • Webinars and Online Events to Nurture Leads
  • Promoting Videos Across Platforms for Maximum Reach
  • Measuring Video Marketing Success: Analytics and ROI

Meta Advertising Suits

  • Introduction to Meta Business Tools
  • How Meta’s Algorithm Works
  • The Importance of Good Organic Content
  • Setting Up Facebook Pages and Best Practices
  • How to Make Meta Ads
  • Meta Ads Manager Setup and Advertising
  • Create Customer Personas and Audience Insights

Data Driven Digital Marketing

  • Introduction to Web Analytics
  • Google Analytics 4 Setup and Customization
  • Understanding Visitors Traffic Matrices
  • User Acquisition and Behaviour
  • Data analysis of Traffic and Its Behaviour Using Multiple Metrics
  • Data Retention, Privacy and Ethics

Digital Marketing KPI’s

  • General Digital Marketing KPIs
  • Search Engine Optimization (SEO) KPIs
  • Social Media Marketing KPIs

Fundamental of PPC

  • Psychology of Search
  • Setting Up Your PPC Strategy
  • Ads Keyword Research Strategy
  • Keyword Bidding Strategies
  • Keyword Match Types
  • Branded Keywords, Negative Keywords and Other Search Terms
  • Ads Quality Score Management
  • Display Network and Targeting Options

Digital Marketing Tools

  • Hands-on Exercise with 50+ Digital Marketing Tools
  • Marketing Automation Tools and Techniques

AI Tools in Digital Marketing

  • 30+ AI Tools Overview and Use Case
  • Ethics, Privacy, and Legal Aspects
  • Understanding Digital Marketing Laws
  • Data Privacy and Protection
  • CAN-SPAM Law
  • Ethical Considerations in Digital Marketing

Testimonials

6 reviews for Digital Marketing Foundation Course

  1. Nainshi Jain

    I enjoyed the flexibility of learning at my own pace. The course covers all essential topics like SEO, PPC, and social media. It’s good for someone just stepping into the digital marketing world.

  2. Pranshi Sharma

    I started with zero knowledge about digital marketing, but this foundation course covered all the basics. From SEO to social media, it was well-rounded and easy to understand. Highly recommended for beginners!

  3. Suraj Sharma

    I was impressed with how comprehensive the foundation course was. It touches on everything from content marketing to analytics. A good starting point!

  4. Ravi Kumar

    Great course to start your digital marketing journey. I got the confidence to offer digital marketing services to my clients. The assignments were practical, but I wish there were more in-depth examples.

  5. Krishna Kumar

    After doing my B.Tech, I wanted to explore Digital Marketing because of the growing job opportunities. I decided to join the Intern Guru training program, and it turned out to be a great experience. For the last two years, I have been working as a Digital Marketing Executive in Chandigarh. If you’re considering a career in Digital Marketing, this program provides much-needed help.

  6. Aarav Singh

    The foundation course gave me the confidence to offer marketing services to clients. The SEO and content marketing sections were particularly helpful. However, I wish there were more case studies.

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