Sale!

Digital Marketing Mastery 2.0 – Certification Course

(5 customer reviews)

Original price was: ₹49,999.00.Current price is: ₹29,990.00.

Learn SEO, social media marketing, content creation, and more to boost your business, career, or freelancing opportunities. With 93% of online experiences starting with a search engine and social media ad spending expected to surpass $268 billion by 2025, mastering these skills is essential. More Than 200+ Topics and thousands of Learners Done it and you Too, Let’s Enroll Now…

-
+

Description

In today’s competitive business environment, having a solid digital marketing strategy is no longer optional—it’s crucial for success. With consumers spending an average of 6 hours and 59 minutes online daily, businesses that fail to adapt to the digital landscape risk falling behind. 

This is where Digital Marketing Mastery 2.0 comes in—a comprehensive course designed to help you build an impactful online presence, connect with your target audience effectively and turn leads into loyal customers. 

Whether you’re a business owner, a professional looking to advance your career, or an aspiring freelancer, this course will provide you with the tools to thrive in the digital world.

Our course goes beyond the basics, offering advanced insights and proven strategies that drive measurable results. Learn how to create data-driven marketing campaigns, optimize websites for better search engine rankings, leverage social media platforms for brand growth, and use content marketing to establish authority in your niche.

Syllabus in Short:

  • SEO fundamentals
  • Social media marketing
  • Google Ads and PPC
  • Email marketing and automation
  • Content creation and analytics

About Internguru Academy

Internguru brings students and employers together while offering industry-leading job-oriented training programs. We help companies find the right talent and ensure candidates are job-ready through tailored training and internships in their desired fields. 

Internguru Academy is our initiative through which we aim to make our youth skilled and grow their potential. We aspire to give an opportunity and a platform to young talent to learn from experts and become industry-ready. 

Through this course, you can gain real-world insights, learn from industry experts, and develop a solid foundation in digital marketing to give your career a head start.

Why choose Internguru Academy?

  • To gain practical, up-to-date skills with real-world applications. 
  • Our course offers flexible learning options, designed for Freshers, Experienced Professionals, Founders and Freelancers. 
  • Learn from industry experts through hands-on projects, while staying ahead with modules on AI-driven strategies. 
  • With recognized certification, career support, and affordable pricing, Internguru prepares you for a competitive edge in digital marketing.

Additional information

Access Period

Lifetime Access

Additional Resources

Downloadable Templates And Case Studies

Certification

Upon Completion, Yes

Course Duration

100+ hours

Course Format

And Practical Assignments, Quizzes, Video Lectures

Course Start

Self-Paced, Start Anytime

Course Title:

Digital Marketing Course

Genre

Marketing and Business

Instructor

Team of Digital Marketers

Interactive Features

Community Forums, Q&A Sessions

Interactive Quizzes

Available after each module

Language

English, Hindi

Page Count

Not applicable

Platform

Available on all devices

Prerequisites

None

Promotion

20% off for early sign-ups

Publication Date

January 2025

Ratings and Reviews

4.8 stars based on 500+ reviews

Skill Level

Beginner to Mastery

Lesson Plan✅

Introduction

  • Welcome to the Course
  • Benefits of Learning Digital Marketing
  • Why Choose Internguru Digital Marketing Training?
  • Understand the Course structure
  • Guidance on How to Get Maximum From the Course
  • Frequently Asked Questions (FAQ)

Fundamentals of Digital Marketing

  • History and Evolution of Digital Marketing
  • Introduction to Marketing and Advertisements
  • Digital Marketing Vs Traditional Marketing
  • Digital Marketing in 2025 and Beyond

Digital Marketing in 2025

  • The Role of SEO in Digital Marketing
  • Introduction to Content Marketing
  • Fundamentals of Social Media Marketing
  • Understanding Email Marketing
  • Introduction to Pay-Per-Click (PPC) Advertising
  • Understanding the Digital Marketing Funnel
  • Basics of Affiliate Marketing
  • Understanding Influencer Marketing
  • Omnichannel Digital Marketing Strategy

Core Marketing Concepts

  • How to Think Like a Marketer?
  • AIDA Marketing Principles
  • 4Ps of Marketing Principles
  • SMART Goals Marketing Principles
  • Maslow’s Hierarchy of Needs
  • RACE Framework
  • 80/20 Rule – Pareto Principle
  • TOFU, MOFU and BOFU
  • Conversion Rate Optimization (CRO)
  • How to create a Buyer Persona?
  • Customer Segmentation and Targeting
  • Digital Business Models
  • Brand Positioning
  • Marketing Mix Decisions
  • Product Centricity Versus Customer Centricity
  • Business Problems and Hypotheses Formulation

Content Marketing

  • What is Content Marketing?
  • Types of Content: Visuals, Text, Videos, and Audio
  • Frameworks for Creating Content
  • Writing Blogs and Articles
  • Mastering Storytelling and Its Types
  • Engaging Social Media Posts and Scriptwriting
  • Blogging for Business Websites and Developing Brand Voice
  • Landing Page Writing Principals
  • Content Distribution Channels
  • Content Marketing Tools
  • Measuring Content Marketing Success
  • Content Audit
  • Creating a Content Marketing Strategy
  • How to Show ROI for Content Programs

Search Engine Optimization (SEO)

  • What is Search Engines?
  • How Do Serach Engine Work?
  • Search Engine Ranking Algorithms and Updates
  • White Hat SEO
  • Grey Hat SEO
  • Black Hat SEO
  • Keyword Research & Planning
  • On-page SEO Optimization
  • Off-page SEO Optimization
  • Local SEO (Google My Business)
  • International SEO
  • Voice Search SEO
  • Link Building Strategies and Techniques

Technical SEO Mastery

  • Schema Mark-ups with XML and JSON
  • HTML, XML Sitemap Creation
  • Canonical Tag, Do-Follow and No-Follow Link
  • Meta Tagging
  • Mobile SEO Optimization

Advance SEO Technique

  • How to Rank #1 on Google?
  • Yearly SEO Algorithm Updates
  • Website Management, Optimization and Best Practices
  • Website Speed Optimization
  • SEO Planning for New Website
  • How to Handle Big SEO Growth
  • SEO Tools and Software
  • Learn the Trade secrets of SEO from Industry Experts

SEO Analytics and Reporting

  • SEO Site Audits
  • Keyword Rank Tracking
  • Competitor Analysis
  • SEO Analytics and Reporting

Social Media Optimization (SMO)

  • Importance and Key Objectives of SMO
  • Best Practices for Engaging Social Post
  • Creating a Social Media Strategy
  • Audience Research and Targeting
  • Promotion of Content or Products on Social Media
  • Choosing the Right Social Platforms for B2B and B2C Organizations
  • Social Media Management Tools

Social Media Marketing

  • Why Social Media Marketing?
  • SMM vs SMO
  • SMM Goals, Awareness, Engagement, and Conversions
  • Content Calendar: Planning and Scheduling for Consistency
  • Online Reputation Management (ORM)
  • Social Media Crisis Management
  • Social Media for Customer Service
  • Tools for Real-Time Engagement and Support
  • Social Media Measurement: KPIs and Metrics

eCommerce Marketing

  • How the billion-dollar online market industry works
  • Marketplace vs Own Website Strategy
  • Set up your own eCommerce Store
  • eCommerce SEO
  • How to Write Effective eCommerce Product Page Description
  • Listing on Marketplace and SEO
  • eCommerce Marketing Strategy
  • Drive marketing campaigns for conversions and sales

Email Marketing

  • Email Marketing Foundation: Basics and Importance
  • Email Marketing Best Practices and Concept
  • Email Marketing KPI’s
  • Email Open Rate, Click Rate, Bounce Rate, Unsubscribe Rate
  • SPF, DKIM and DMARC
  • Email Marketing Compliance like GDPR, CAN-SPAM
  • Building an Email List Strategies
  • Creating Effective Email Campaigns
  • Yaam Email Marketing Tool Complete Lesson
  • MailerLite Email Marketing Tool Complete Lesson
  • Mailchimp Email Marketing Tools Complete Lesson
  • Advanced Email Segmentation: Targeting the Right Audience
  • A/B Testing
  • DRIP Campaigns
  • Email Marketing Automation
  • Analyzing Email Marketing Performance

Freelancer in Digital Marketing

  • Introduction to Freelancing in Digital Marketing
  • Setting Up Your Freelance Business
  • Creating a Personal Brand: Portfolio, Logo, and Website
  • Packaging Your Skills: Offering Services Clients Need.
  • Finding and Retaining Clients
  • Freelance Negotiation Techniques
  • Project Management and Delivery
  • Scaling and Financial Management
  • Staying Competitive and Growing
  • Setting Up Payment Methods (PayPal, Stripe, Wise, etc.)
  • Building Your Profile on Freelance Platforms (Upwork, Fiverr)

Web Development & Designing

  • How to Register Domain Name and Host Your Website
  • Learn to create Brand Logo & Images for website
  • WordPress Installation and Theme Customization
  • All about CPT, Taxonomies, Pages, Categories, Plugins
  • Building Home Page, Blog and Landing Page
  • Content Optimization of Blog, Articles and Landing Pages

Video Marketing

  • Video Marketing Trends
  • Understanding Different Video Platforms (YouTube, TikTok, Instagram, LinkedIn, Vimeo, etc.)
  • Video Marketing Strategies for B2C and B2B Businesses
  • Creating Engaging Videos: Storytelling, Formats, and Tools
  • Generating Leads Through Video Marketing
  • Podcasting for Business Growth
  • Webinars and Online Events to Nurture Leads
  • Promoting Videos Across Platforms for Maximum Reach
  • Measuring Video Marketing Success: Analytics and ROI

Youtube Marketing

  • YouTube SEO
  • How to Rank YouTube Videos at #1 Position?
  • Walkthrough of YouTube Content Studio
  • Learn to Create Optimised YouTube Channels
  • YouTube Monetization Strategies: Ads, Sponsorships, and Memberships
  • Youtube Advertising Using Google Ads
  • YouTube Digital Marketing Tools

Meta Advertising Suits

  • Introduction to Meta Business Tools
  • How Meta’s Algorithm Works
  • Psychology of the Spend
  • Psychology of the User
  • The Importance of Good Organic Content
  • Setting Up Facebook Pages and Best Practices
  • How to Make Meta Ads
  • Meta Ads Manager Setup and Advertising
  • Campaign, Ad Set and Ads
  • Advanced Ad Formats
  • Facebook Pixel and Conversion Tracking
  • Create Customer Personas and Audience Insights
  • Process of Testing
  • Facebook Ads – Optimization and Reporting
  • How should you fix ads issues?

Data Driven Digital Marketing

  • Introduction to Web Analytics
  • Google Analytics 4 Setup and Customization
  • Understanding Visitors Traffic Matrices
  • User Acquisition and Behaviour
  • Campaign Tracking in GA4
  • Event Tracking in GA4
  • Setting Goals and Creating Reports and Dashboards in GA4
  • Conversion setup to measure Leads
  • Measuring ROI in Digital Marketing
  • Data analysis of Traffic and Its Behaviour Using Multiple Metrics
  • Data Retention, Privacy and Ethics

Digital Marketing KPI’s

  • General Digital Marketing KPIs
  • Search Engine Optimization (SEO) KPIs
  • Social Media Marketing KPIs
  • Content Marketing KPIs
  • Pay-Per-Click (PPC) and Google Ads KPIs
  • E-commerce KPIs
  • Video Marketing KPIs
  • Customer Retention and Loyalty KPIs

Fundamental of PPC

  • Psychology of Search
  • Setting Up Your PPC Strategy
  • Ads Keyword Research Strategy
  • Keyword Bidding Strategies
  • Keyword Match Types
  • Branded Keywords, Negative Keywords and Other Search Terms
  • Ads Quality Score Management
  • Display Network and Targeting Options

Google Ads

  • Google Ads Fundamentals
  • Creating and Managing Your Ads Account
  • Setting Up a PPC Campaign
  • Creating Compelling Ads Copy
  • Display Ads Formats
  • Campaign and Ad group Organization
  • Ad Extensions
  • Ad Testing
  • Location and Language Targeting
  • Campaign Types Budget and Reach
  • Advanced Ad Features
  • Retargeting, Remarketing, RLSA & Dynamic Targeting
  • Shopping PLA Ads
  • PPC for E-commerce
  • PPC Analytics and Optimization
  • Campaign Reporting

Digital Marketing Tools

  • Hands-on Exercise with 50+ Digital Marketing Tools
  • Marketing Automation Tools and Techniques
  • CRM for Digital Marketing
  • Chatbots Design for Leads and Customer Support

AI Tools in Digital Marketing

  • 30+ AI Tools Overview and Use Case
  • AI for Visual Content Generation
  • Advanced Content Creation with AI
  • Automating Outreach and Personalization
  • Authenticity and Human Touch

Strategy and Planning

  • Creating a Digital Marketing Plan
  • Budgeting for Digital Marketing
  • Digital Marketing Project Management
  • Digital Marketing Trends and Future Directions

Ethics, Privacy, and Legal Aspects

  • Understanding Digital Marketing Laws
  • Data Privacy and Protection
  • CAN-SPAM Law
  • GDPR Compliance
  • Digital Personal Data Protection (DPDP) Act
  • Ethical Considerations in Digital Marketing

Bonus Module: Job Readiness

  • Job Search Strategy
  • Resume Building
  • Interview Preparation Session
  • LinkedIn Profile Optimization

Certification

  • Google Ads Certifications
  • Google Analytics Certification
  • Hubspot Content Marketing Certification
  • Hubspot Email Marketing Certification
  • Hubspot Social Media Certification

Capstone Project

  • Project 1: Live Email Marketing Campaign
  • Project 2: Optimize a Website for SEO
  • Project 3: Social Media Campaign Setup
  • Project 4: Chatbot Implementation for Customer Support
  • Project 5: Content Marketing Strategy Development
  • Project 6: SEO Audit of a Website
  • Project 7: PPC Advertising Campaign Management
  • Project 8: Local SEO Optimization
  • Project 9: Freelance Portfolio Creation

Case Studies

  • Case Study 1: SEO Strategies for Personal Branding Website
  • Case Study 2: Digital Marketing for EdTech Startup
  • Case Study 3: Content Strategies for B2B SaaS Companies
  • Case Study 4: Storytelling in B2C QuickCommerce Business

Testimonials

 

FAQ

1. Who is this course for?

Ideal for interns, first-time employees, and early-career professionals looking to develop in-demand digital marketing skills.

2. What is the course format?

The course includes a mix of video lectures, real-world case studies, and practical assignments.

3. Do I need prior experience in AI to take this course?

No, this course is beginner-friendly and includes foundational concepts in AI specifically tailored for digital marketing applications.

4. What practical skills will I gain from this course?

You’ll learn about digital marketing skills and AI tools for content creation, customer segmentation, running campaigns, and performance analysis.

5. Is this course suitable for digital marketers in all industries?

Yes, the AI tools and Digital Marketing strategies taught can be applied across various industries to enhance digital marketing effectiveness.

6. Does this course offer hands-on practice with AI tools?

Yes, you’ll engage in practical exercises and projects to apply AI tools directly to real marketing scenarios.

5 reviews for Digital Marketing Mastery 2.0 – Certification Course

  1. Rishi Sharma

    I recently completed the digital marketing course from InternGuru, and it was very helpful! The classes were interactive and engaging, and the instructor was always ready to help with questions. While I’d love to see more practical examples, the course gave me a strong foundation in digital marketing. I’d recommend it to anyone starting out!

  2. Mahak Zaidi

    It’s a wonderful course for job purposes and for business growth also..I did this course and it was very helpful for me

  3. Rahul Gupta

    Internguru digital marketing course has noticeably improved my knowledge in digital marketing and I have learned a lot, which will be very helpful for me in my career ahead.

  4. Prashant Joshi

    The mastery course goes beyond the basics, which was exactly what I needed. I enjoyed the section on paid advertising, but some topics felt a bit rushed.

  5. Ritika Verma

    Brilliant! This course deep dives into advanced strategies. It helped me understand analytics on a whole new level, and I feel ready to take on more complex campaigns.

Add a review

Your email address will not be published. Required fields are marked *