Salesforce Marketing Cloud Email Specialist Training Course (GenAI Ready)

Salesforce Marketing Cloud Email Specialist Training Course (GenAI Ready)

You must note that as per IDC, the Salesforce ecosystem will generate $1.6 trillion in new business revenues by 2026. Thus, job opportunities for Salesforce professionals will continue to grow. Internguru’s  SFMC certification can help you attain a lucrative, stable, and growth-oriented career path, with significant opportunities across various sectors such as healthcare, finance, retail, technology and more.

Specs

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Description

The Salesforce Marketing Cloud (SFMC) Email Specialist Training Course at InternGuru is designed to provide a comprehensive understanding of Salesforce’s powerful marketing automation platform. Throughout the course, you will learn how to effectively use SFMC tools like Email Studio, Automation Studio, and Journey Builder to design and execute targeted marketing campaigns.

You will gain hands-on experience with audience segmentation, email marketing strategies, and customer journey mapping, ensuring your ability to build data-driven campaigns that drive results. 

By the end of this training, you will be proficient in:

  • Introduction to SFMC: Overview of SFMC features and its role in digital marketing.
  • Email Studio: Dynamic content, A/B testing, personalization, and email tracking.
  • Automation Studio: Create and schedule email automations and event-triggered workflows.
  • Journey Builder: Design 1:1 personalized journeys to guide customers through the sales funnel.
  • Data Extensions & Segmentation: Use segmentation to send targeted messages.
  • Analytics Builder: Analyze campaign performance using KPIs and dashboards.
  • Compliance: Understand CAN-SPAM, GDPR, SPF, DKIM, and DMARC for email deliverability.

Whether you’re a beginner or looking to deepen your Salesforce expertise, InternGuru’s SFMC training offers everything you need to succeed as a Salesforce Marketing Cloud Email Specialist, Consultant and Developer.

Benefits of this Course:

  1. Gain Access to High-Demand Digital Marketing Roles with SFMC Expertise
  2. Achieve Global Job Opportunities in Marketing Automation
  3. Earn a Recognized Salesforce Certification to Boost Credibility in the Marketing Industry
  4. Drive Marketing Success for Companies, Maximizing ROI with SFMC Knowledge
  5. Launch Your SFMC Consultancy with Expertise in Salesforce Marketing Cloud
  6. Stay Ahead of Industry Trends by Mastering the Latest Marketing Automation Tools and Techniques with SFMC.

Hands-on Practice & Real-World Application:

  • Design, build, and test personalized email campaigns.
  • Create dynamic content using AMPScript and segmentation.
  • Automate workflows and journeys through practical workshops.
  • Analyze email performance through hands-on reporting and analytics.

Additional information

Additional Resources

Cheat Sheets, Project Templates
Certification

Upon Completion, Yes
Course Duration

Approx 10 weeks, Self-paced
Course Format

Downloadable Resources, Video Tutorials
Course Start

Enroll Anytime
Access Period

One year access
Instructor

SFMC Expert with industry experience
Interactive Features

Hands-on Projects, Peer Discussion Forums
Interactive Quizzes

Included to Test Knowledge
Language

English
Platform

Online Course Platform
Prerequisites

No prior Coding Knowledge needed
Promotion

Special discounts for students and early enrollments
Publication Date

2025
Ratings and Reviews

4.8/5 Stars based on Student Feedback
Skill Level

Beginner to Advanced.
Compatibility

that works on all devices, Web-based platform

Lesson Plan✅

Introduction to SFMC:

  • Overview of Salesforce Marketing Cloud (SFMC)
  • Introduction to Digital Marketing and its importance
  • Traditional vs. digital Marketing
  • SFMC features, capabilities and its position in the ecosystem
  • Understanding the role of SFMC in digital marketing

Marketing Cloud and the Non-Technical User

  • How non-technical users can leverage Marketing Cloud
  • User-friendly features and tools within the Marketing Cloud
  • Best practices for non-technical teams
  • Use of Email Studio, Journey Builder, Automation Studio, etc.

Email Studio:

  • Overview and Administration
  • Navigating the Marketing Cloud interface
  • Subscriber lists and Data Extensions
  • Create & Send an Email –Live Example
  • Personalization and dynamic content in emails
  • A/B testing and email optimization
  • Deliverability best practices
  • Creating email templates
  • Tracking Email Metrics and KPI
  • Use-case and examples

Automation Studio:

  • Overview of Email Automation Tools
  • Simplify marketing processes with automation
  • Automation Studio Activities
  • Data extracts and File Transfer Activities.
  • Data filters and Segmentation
  • Triggered Email and Query Activity
  • Create and Schedule an Automation
  • Automation Best Practices

Journey Builder:

  • Define Journey Builder and why it’s important
  • Build an Interaction
  • Defining entry criteria and Triggers
  • Journey Activities
  • How to create a 1:1 customer journey– Live Example
  • Journey Templates
  • Journey Settings & Testing
  • Journey History, Analytics & Reports
  • Real-time scenarios and errors
  • Journey Goals & Best Practices

Content Builder

  • Content Builder Overview
  • Creating Static Content Blocks
  • Creation of Content Blocks using Personalization Strings, Dynamic Content & AMPscript
  • Creation of Templates or Uploading Pre-Made Templates
  • What a Template is and the Various Ways to Create One
  • How to Create a Template with Locked Content
  • Code Snippet
  • How to Specify Specific Content to be Placed in a Content Area in a Template
  • How to Create an Email from a Template
  • How to Add Multiple Content Blocks to a Single Content Area
  • How to Add a Button Content Block

Data Management in SFMC:

  • Data Model and Data Architecture in SFMC
  • Lists: What is a Subscriber?
  • Lists: How to Create Attributes
  • Lists: How to Create a List and Add Subscribers to a List
  • Lists: Profile Center and Subscription Center
  • What is a Data Extension and its Type?
  • How to Create a Data Extension and Import Data into a DE.

Segmentation

  • Drag-and-Drop Segmentation
  • How to Create Random and Filtered Segments

Email Testing

  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals

Analytics Builder

  • Reporting and Analytics
  • Key performance indicators (KPIs) and metrics
  • Measure the engagement and performance of your email campaigns.

Compliance and Best Practices

  • Understanding compliance in digital marketing (CAN-SPAM, GDPR)
  • Understand SPF, DKIM, and DMARC
  • Marketing Cloud’s tools for compliance
  • Email Deliverability best practices

Marketing Cloud Case Studies

  • Success stories from various industries
  • Q&A session with Marketing Cloud users

Hands-on Practice

  • Email Studio
  • Automation Studio
  • Content Builders

Interactive Session

  • How to start your first Marketing Cloud project
  • Live demo of setting up a marketing campaign in SFMC
  • Audience participation in a mock campaign setup
  • Review and feedback session

Salesforce Marketing Cloud Resources

  • Guide to official Salesforce resources and documentation
  • Community and support networks
  • Tips for successful Marketing Cloud adoption
  • How to stay updated with Marketing Cloud developments

FAQ

1. Do I need any prior experience with Salesforce?

No, we have two different courses designed for both beginners and advanced professionals respectively, so no prior Salesforce experience is needed. We’ll guide you through the basics step by step.

2. What skills will I gain from this course?

You’ll learn how to use Salesforce for managing customer relationships, automating tasks, creating reports, and customizing the platform to suit your business needs.

3. Do I need any special software or tools for this course?

You just need a computer with internet access. We’ll use Salesforce’s free developer edition to give you hands-on practice.

4. How long does the course take to complete?

The course is flexible, and you can learn at your own pace. Typically, it takes two to three months to complete, depending on how much time you dedicate each day.

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