Salesforce Marketing Cloud Developer Training Course (Advanced)

Master advanced Salesforce Marketing Cloud development skills with Internguru’s comprehensive training course. Learn AMPscript, SQL, HTML/CSS, and SSJS to build scalable, personalized marketing solutions. This course prepares you to handle real-world challenges and advance your career in marketing automation.

Description

With marketing automation becoming a $6 billion industry by 2025, skilled developers who can build data-driven marketing architectures are in high demand. Salesforce Marketing Cloud is the platform of choice for 150,000+ companies globally, including 88% of Fortune 100 firms. At Internguru, we bridge the gap between learning and implementation by offering project-based, expert-led training designed for real-world challenges.

Welcome to Internguru’s Salesforce Marketing Cloud Developer Training Course, where innovation meets functionality. Whether you’re an experienced SFMC user or a tech-savvy marketer, this course will help you master personalization, automation, and data-driven marketing through advanced development tools like AMPscript, SQL, Server-Side JavaScript (SSJS), and APIs.

In this course, You’ll learn to:

  • AMPscript Mastery: Write and embed AMPscript within emails to dynamically display personalized content based on customer data.
  • SQL and Data Extensions: Use SQL queries to fetch, manipulate, and segment data stored within SFMC for targeted campaigns.
  • HTML/CSS for Emails: Create responsive, visually appealing email templates with custom components.
  • Server-Side JavaScript (SSJS): Execute advanced server-side scripts for enhanced functionality within Cloud Pages and data processes.
  • Guide Template Language (GTL): Build dynamic, data-driven landing pages and forms using GTL for real-time customer interactions.
  • API Integrations: Learn how to connect SFMC to external platforms using REST and SOAP APIs.
  • Data Automation: Automate data imports, email triggers, and personalized customer journeys using Automation Studio.

The program is designed to transform you into a confident Salesforce Marketing Cloud Developer capable of managing complex, scalable marketing workflows for any organization.

Unique Benefits of Learning with Internguru:

  • Real-World Project-Based Learning: Practical, hands-on training to solve real industry challenges.
  • Expert Mentorship: Get guidance from domain experts who have implemented Salesforce solutions across industries.
  • Job-Focused Curriculum: Tailored to match the requirements of high-demand roles, including developers and technical consultants.
  • Global Recognition: Benefit from Internguru’s reputation for training professionals in cloud technologies.
  • Ongoing Support: Access to resources, alumni communities, and dedicated support to ensure long-term success.

Course Benefits:

  • High-Paying Roles: Advance into a senior developer or technical consultant role.
  • Master Customization: Build tailored, personalized email experiences and customer journeys.
  • Expand Your Expertise: Gain expertise in coding, scripting, and data integration for marketing.
  • Hands-On Project Experience: Apply what you learn through real-world projects and problem-solving scenarios.
  • Career Growth: With Salesforce ecosystems expanding globally, certified developers are in high demand.
  • Build Complex Workflows: Move beyond simple automations to create multi-step, data-driven workflows.

Hands-on Practice & Real-World Application:

  • Build and deploy personalized, data-driven email campaigns using AMPscript and SQL.
  • Create responsive, custom email templates using HTML/CSS.
  • Design landing pages and forms with GTL and SSJS.
  • Connect Salesforce Marketing Cloud to third-party tools using APIs.
  • Automate complex workflows through Automation Studio.
  • Analyze campaign performance and optimize journeys with real-time data.

Take the Next Step:

Join the Salesforce Marketing Cloud Developer Training at Internguru and transition into high-demand, well-paying roles. Learn to craft dynamic marketing solutions with confidence and expertise.

👉 Enroll Today and Build a Rewarding Career as an SFMC Developer!

Additional information

Additional Resources

Cheat Sheets, Project Templates

Certification

Upon Completion, Yes

Compatibility

that works on all devices, Web-based platform

Course Duration

Approx 18 weeks, Self-paced

Course Format

Downloadable Resources, Video Tutorials

Course Start

Enroll Anytime

Access Period

One year access

Instructor

SFMC Expert with industry experience

Interactive Features

Hands-on Projects, Peer Discussion Forums

Interactive Quizzes

Included to Test Knowledge

Language

English

Platform

Online Course Platform

Prerequisites

Basic knowledge of computer, CSS and CRM, HTML

Promotion

Special discounts for students and early enrollments

Publication Date

2025

Ratings and Reviews

4.8/5 Stars based on Student Feedback

Skill Level

Beginner to Advanced.

Lesson Plan✅

Introduction to SFMC: Overview of Salesforce Marketing Cloud (SFMC)

  • Introduction to Digital Marketing and its importance
  • Traditional vs. digital Marketing
  • SFMC features, capabilities and its position in the ecosystem
  • Understanding the role of SFMC in digital marketing

Marketing Cloud and the Non-Technical User 

  • How non-technical users can leverage Marketing Cloud
  • User-friendly features and tools within the Marketing Cloud
  • Best practices for non-technical teams
  • Use of Email Studio, Journey Builder, Automation Studio, etc.

Email Studio:

  • Overview and Administration
  • Navigating the Marketing Cloud interface
  • Subscriber lists and Data Extensions
  • Create & Send an Email –Live Example
  • Personalization and dynamic content in emails
  • A/B testing and email optimization
  • Deliverability best practices
  • Creating email templates
  • Tracking Email Metrics and KPI
  • Use-case and examples

Automation Studio:

  • Overview of Email Automation Tools
  • Simplify marketing processes with automation
  • Automation Studio Activities
  • Data extracts and File Transfer Activities.
  • Data filters and Segmentation
  • Triggered Email and Query Activity
  • Create and Schedule an Automation
  • Automation Best Practices
  • Automation Connect with Journey Builder

Journey Builder:

  • Define Journey Builder and why it’s important
  • Build an Interaction
  • Defining entry criteria and Triggers
  • Journey Activities
  • How to create a 1:1 customer journey– Live Example
  • Personalization and Automation within Journeys
  • Journey Templates
  • Journey Settings & Testing
  • Journey History, Analytics & Reports
  • Real-time scenarios and errors
  • Journey Goals & Best Practices

Contact Builder

  • Define Contact Builder
  • Describe and use the various tools in Contact Builder
  • Data Extensions in Contact Builder
  • All Contacts and Data Sources
  • Concepts of Subscriber Key, Primary Key, and Contact Key
  • Data Designer
  • Contact Import and Deletion
  • Best Practices

Content Builder

  • Content Builder Overview
  • Creating Static Content Blocks
  • Creation of Content Blocks using Personalization Strings, Dynamic Content & AMPscript
  • Creation of Templates or Uploading Pre-Made Templates
  • What a Template is and the Various Ways to Create One
  • How to Create a Template with Locked Content
  • Code Snippet
  • How to Specify Specific Content to be Placed in a Content Area in a Template
  • How to Create an Email from a Template
  • How to Add Multiple Content Blocks to a Single Content Area
  • How to Add a Button Content Block

Data Management in SFMC:

  • Data Model and Data Architecture in SFMC
  • Lists: What is a Subscriber?
  • Lists: How to Create Attributes
  • Lists: How to Create a List and Add Subscribers to a List
  • Lists: Profile Center and Subscription Center
  • What is a Data Extension and its Type?
  • How to Create a Data Extension and Import Data into a DE.
  • Contact Builder DE
  • Managing Data Extensions and Data relationships
  • Importing and Exporting data
  • Data cleansing and Deduplication
  • Query activities and SQL-based data manipulation

Segmentation

  • Drag-and-Drop Segmentation
  • How to Create Random and Filtered Segments
  • How to Create Segments Using Measures
  • Refreshing Data
  • Query Activity

Web Studio (Cloud Pages)

  • Landing Pages
  • Smart Capture Form
  • Examples and use cases

Email Testing

  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals

AMPSCRIPT

  • Functions and Overview of AMPscripts
  • Live examples
  • Real-time Use cases How to use Ampscript in Emails
  • How to use Ampscript in SMS & Push Messages
  • How to use Ampscript in Cloud Pages
  • Commonly used functions
  • Best Practices

Analytics Builder

  • Reporting and Analytics
  • Key performance indicators (KPIs) and metrics
  • Measure the engagement and performance of your email campaigns.
  • Configure dashboard views to visualize data in flexible tables, charts, and graphs.
  • Use Collect to view contact behaviours such as clicks and purchases.
  • Create targeted audiences based on predictive behaviour models.
  • Track each interaction in a journey and measure progress
  • Use Standard Reports for Data Management and Analytics
  • Automating Reports
  • Creating custom reports and dashboards

Sending Email and RMM

  • Send Flow
  • User-Initiated Email
  • Bounce Mail Management
  • Global, Master, and List-Level Unsubscribes
  • Reply Mail Management
  • Forward an email to different users depending on different circumstances.
  • Conditionally auto-reply and control the content of that auto-reply message.
  • Create out-of-office replies, auto-replies, auto-forwards, unsubscribes, and individual customer responses.

Compliance and Best Practices

  • Understanding compliance in digital marketing (CAN-SPAM, GDPR)
  • Understand SPF, DKIM, and DMARC
  • Marketing Cloud’s tools for compliance
  • Email Deliverability best practices

Marketing Cloud Case Studies

  • Success stories from various industries
  • Lessons learned from Marketing Cloud implementations
  • Q&A session with Marketing Cloud users

Hands-on Practice

  • Email Studio
  • Automation Studio
  • Content Builders 
  • Journey Builder

Interactive Session

  • How to start your first Marketing Cloud project
  • Live demo of setting up a marketing campaign in SFMC
  • Audience participation in a mock campaign setup
  • Review and feedback session

Salesforce Marketing Cloud Resources

  • Guide to official Salesforce resources and documentation
  • Community and support networks
  • Tips for successful Marketing Cloud adoption
  • How to stay updated with Marketing Cloud developments
  • And many other Topcs…

FAQ

1. Do I need to complete the Email Specialist Course first?

Yes, a foundational understanding of Salesforce Marketing Cloud is necessary to keep up with the advanced topics.

2. What practical skills will I gain?

You’ll gain hands-on experience in coding personalized emails, automating data workflows, integrating external systems, and creating dynamic landing pages.

3. Do I need to know how to code before enrolling?

Basic familiarity with HTML and SQL is helpful, but we guide you step by step for any advanced topics.

4. How long does this course take to complete?

Typically, you can complete the course in 2-3 months, depending on your schedule.

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